
According to me-metals, on the eve of Iranian New Year 1404 Solar Year (March 2025), while the Iranian steel industry is facing numerous challenges, including energy imbalances, inefficient transportation, and regulatory complexities, Mobarakeh Steel Company has taken a cultural and human approach to overcoming these crises by launching a different campaign called "Every Person, One Step Forward." Perhaps the main reason for implementing this campaign is the role of human resources in organizational development.
Human resources are considered the Achilles' heel of an industrial and production unit, and the success of that complex is tied to efficient and responsible human resources.
Mobarakeh Steel believes that even a small step, if taken by each individual, can be the beginning of a great transformation. This approach clearly points to a fundamental principle of change management: “Sustainable change begins within individuals, not simply from the top down.” In fact, Mobarakeh Steel is trying to tell its human resources that they play a constructive and important role in this complex.
Mobarakeh Steel has also tried to transform the belief in individual participation into a core value in its organizational culture through this campaign; a culture in which workers, engineers, managers, and even newcomers to the organization are seen not only as executors of orders, but also as active parts of the problem-solving and progress process.
This approach can lead to a sense of collective ownership of the organization's success, where everyone contributes to improving quality, productivity, safety, and collaboration. In such an environment, decisions are not made in the boardroom alone, but rather come from the real experiences, perspectives, and concerns of employees.
The result of this synergy goes beyond increasing productivity; this approach can lead to building empathy, job satisfaction, reducing internal organizational friction, and even long-term employee loyalty.
In a situation where many organizations are facing a loss of human capital, this partnership-based model can create a sustainable competitive advantage for Mobarakeh Steel and serve as a model for other industries.
These facts show that the steel industry, although at an acceptable level in terms of infrastructure and investment, still faces challenges in productivity, agility, and human resource synergy.
In such circumstances, Mobarakeh Steel has looked to human capital as the starting point for change, rather than just looking for technical solutions and large investments. The emphasis that “all work is directed at you” (quoted by the Supreme Leader) shows that this drive is not just an advertising campaign, but an effort to create a sense of responsibility, belonging, and individual motivation within the organization.
The "Everybody, One Step Forward" campaign is essentially an invitation to active and informed participation. This message can be inspiring at a time when many industries in the country are waiting for major policies or the government to remove obstacles. Because the conditions may not be ideal, even in the midst of crises, we can start moving forward with individual and wise steps.
The Mobarakeh Steel Movement, on the surface, is a simple invitation to take a small step, but deep down, it carries a big message for the entire industry: if everyone in the organization takes a small step, the group can withstand challenges such as energy imbalances, sanctions, or even weak regulations.
This movement is based on the belief that great transformations are not driven by decisions from above, but by collective commitment and small, consistent steps from the body of the organization. In an era when industries are facing successive crises, such a perspective can spark resilience, growth, and even leadership.