The event is expected to attract industry players from 30 countries to showcase the latest advances in metal-cutting technology and machinery. “The Iranian market has high potential for investment and we seek to bolster our presence in the country after the long hiatus caused by sanctions,” said Wilfried Schafer, the head of VDW, at a news conference held by the exhibition’s organizers in Tehran last week. According to Schafer, the three-day event will enable German industrialists to assess the demands of their Iranian counterparts and capitalize on the country’s lucrative market.